Billboard.com. (2011). Charges to be dropped in justin bieber mall frenzy case. Retrieved from http://www.billboard.com/news/charges-to-be-dropped-in-justin-bieber-mall-1005174172.story#/news/charges-to-be-dropped-in-justin-bieber-mall-1005174172.story
Reflection
Oh the Biebs! Yes, his management company screwed up and they had to pay the price. But this is an AWESOME idea! I know that it sucks that these thousands of tween fans were possibly put into an unsafe situation but to have Justin Bieber speak out against cyberbullying is a great punishment. We all know how much tweens are invested in the popularity of entertainment, they live and breath it. From fashion to music, tweens are a huge marketing group for these giant corporations and what better way to pass along an important message?! By having one of the most popular tween superstars, messages like this will not fall on deaf ears. Millions of tweens will follow his message and hopefully come to understand that it is not ok to cyberbully.
Justin Bieber has even taken it a step further and recorded a public service announcement that can be seen via online and on television worldwide. He also teamed up with Facebook and MTV and created a campaign called Draw Your Line, which aims to stop digital abuse among tweens and teens. People can enter on "A Thin Line" Facebook account (which will have to be done by a parent or guardian) and they can post the action that they believe will stop such abuse from happening. Huge prizes are given and it is a great way to spread the word and to cultivate better habits. I applaud Bieber for using his influence to improve the safety of tweens and teens.
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